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Heilala Vanilla celebrates 10 years since planting 100 acres in Tonga

2018 has been a big year for Heilala Vanilla with the celebration of its ten-year anniversary and the planting of 100 acres of vanilla in Tonga. This month, the vanilla company is adding one more achievement to its repertoire with the unveiling of a brand refresh.

November 22, 2018
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Rebecca Murphy

Rebecca Murphy

November 22, 2018

Purpose-led vanilla company unveils a fresh new look!

2018 has been a big year for Heilala Vanilla with the celebration of its ten-year anniversary and the planting of 100 acres of vanilla in Tonga. This month, the vanilla company is adding one more achievement to its repertoire with the unveiling of a brand refresh.

For the past six months, Heilala has worked with a leading design agency to refresh the brand and ensure it reflects the current purpose and mission of the company, now and into the future.

Heilala Vanilla’s purpose is to empower women in South Pacific agricultural communities, so their children have choices. This purpose is incredibly important to the Heilala business and acts as the company’s ‘north star’.

“Celebrating ten years of the brand is a huge milestone for us and it felt fitting to recognise the achievement with a fresh new look. As we move into the next phase of the brand we are committed to delivering top quality vanilla products while continuing our mission of being a purpose-led business, through supporting our vanilla growing communities in Tonga,” says Jennifer Boggiss, Heilala Vanilla CEO.

The refreshed brand identity has a greater focus on the consumer and will be rolling out across all Heilala products over the next few months. The first unveiling is the Baking Blend range, which comprises of Heilala pure vanilla extract blended with added natural vanilla flavours. Designed for the home baker, the range has also changed to a more baker-friendly format.

Heilala Baking Blend Vanilla Paste will move to a squeezable aluminium tube, to eliminate mess and reduce product wastage.

The refreshed range will be rolling out onto supermarket shelves in the coming weeks.

To celebrate the brand refresh, Heilala has also launched two limited edition baking packs just in time for Christmas. The Vanilla Collection and the Junior Baking Box are ideal gifts (or a treat for yourself) to ensure your festive baking is a hit this holiday season.

The Vanilla Collection comprises of three pantry essential vanilla products ideal for all baking and dessert creations – Vanilla Syrup (125ml), Baking Blend Vanilla Extract with added Natural Flavour (125ml), Baking Blend Vanilla Bean Paste, along with artisan measuring spoons and a recipe card for added baking inspiration.

The Junior Baking Box features vanilla in two formats to make kids baking fun, easy and delicious. It includes Vanilla Syrup (125ml), Baking Blend Vanilla Extract with added Natural Flavour (125ml), an apron and two cookie cutters, along with a recipe card for the junior baker in your household. This kit is sure to make the little ones baking far from vanilla!

Both kits have an RRP of $29.95 and are available from www.heilalavanilla.com.au for a limited time.

About Heilala Vanilla

Heilala Vanilla began as an aid project in 2002 when a vanilla plantation was established by a New Zealand family, in partnership with a local family in Vava’u, Kingdom of Tonga. In 2005 the first crop was harvested and brought back to New Zealand. The brand was established in 2008 with a range of vanilla products. Loved by chefs and foodies around the world, Heilala Vanilla has a significant impact on the local community in Tonga including providing employment which creates empowerment, along with a sense of purpose and pride.

Heilala Vanilla has a range of award-winning 100% pure vanilla products, including vanilla beans, vanilla extract, vanilla paste, vanilla sugar, vanilla syrup and ground vanilla powder along with the more economical Baking Blend range.

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